In the bustling city of Tokyo, nestled near Gotanda Station lies a hidden gem – a family-owned chicken shop known for its dedication to freshness and quality that spans over three generations. Established in 1949, this local favorite, Shinanoia, opens its doors at 5 am sharp to start the day’s operations. The day begins with a delivery driver diligently preparing the storefront and carrying in the farm-fresh chickens. These chickens, delivered daily, are refrigerated overnight to extract the natural Umami flavors from their bones.
The heart of the operation lies in the skilled workers who meticulously dress and cook the chicken throughout the day. From grilling Yakitori skewers to preparing the famous Karage Fried Chicken, each dish is crafted with precision and care. The owner, a third-generation member at 39 years old, carries on the legacy established by his grandfather, ensuring that every dish maintains the highest quality.
What sets Shinanoia apart is not just the freshness of their ingredients, but also the unique touches added to their dishes. Using a special type of oil made from their own chicken, the flavors of their Fried Chicken soar to new heights, attracting customers from near and far. The loyal customer base, built over more than 73 years, speaks volumes about the shop’s commitment to excellence.
As the shop opens its doors at 9 am, customers flock in to savor the Umami-rich chicken dishes, with favorites like Fried Chicken Menchie flying off the shelves before 10 am. The shop’s affordability, with rice bowls under five dollars, ensures that neighborhood salarymen line up for quick and delicious lunch options.
Behind the scenes, a dedicated family and workers collaborate seamlessly to deliver an unforgettable culinary experience. From hand-selecting the freshest cuts to crafting savory dishes like Saboro Chicken Bowls, each element of the operation is finely tuned to perfection.
So, if you find yourself in Tokyo and craving a taste of tradition and freshness, be sure to visit Shinanoia for an authentic Japanese culinary experience that will leave you coming back for more.